Concept Behind A Name

I go to www.dexknows.com and click on Chicago, IL. I find several businesses with interesting names like, James Shoe Repair, Always Ready Repair Co, and Arts and Letters Ltd. Naming a business can be very important in determining a business' success. So why do so many businesses spend so little time on it? I really don't know.

There are many important things to consider when naming a business. First, one must take into account the purpose and the vision for the business, giving the customer or client a sense of identity. James Shoe Repair. Automatically, you know what the business does; it repairs shoes. A name like Arts and Letters Ltd, one would have to take a guess at what the business does, and people don't spend time researching that kind of thing. Even the biggest corporations take this into account: Coca-cola (it's a cola), Washington Mutual (mutual funds), Paramount Pictures (film).

The next thing is that your name needs to be something the business can work off of, and it needs to have an edge. Burger King is unique, creative, tells the consumer what to expect (burgers), and it gave them the opportunity to campaign with an "actual king." Every business needs to stand out, and the name can be very important to make this stand out. Another great example is that when you are going down the highway, and you see the famous golden arches and you start to get hungry. Even if you do not like McDonalds, you have given attention to them because they stand out. The golden arches come from the M, and if McDonalds was "Best Burgers," then the golden arches could not be used.

Another thing to take note from successful businesses is length. Starbucks, Target, Sears, Macy's, Barnes and Noble, Old Navy, etc etc. They are all short, and all give an immediate image in your mind. If Sears was actually named "Store Filled With Tools, Technology, and Clothes" then customer/client loyalty would be hindered by the simple fact that they couldn't remember the name. A name needs to be memorable, and the length of a name contributes a large portion to this.

When I named miLogos, I took into consideration all these aspects. I had a purpose (logo and graphic design) for this business, as well as a vision. I wanted the clients and customers of this business to feel like the designs they received were their own, and be proud about it. Almost as if they could put their stamp of approval on it, and call it theirs. When I came up with miLogos, this is exactly what I wanted to flow from this; its MY logo, its MI logo, we create MI logos...miLogos! It's creative, we have been able to create other products off of it (not to mention the newest, miPrint Studio), it fits the purpose of vision of the business, and it is memorable.

This coming Tuesday, miLogos is going to adopt its new logo, along with a new website, miLogos Website 4.0. I hope I am not giving too much away, but I will just say that the new design really reflects this concept of having a "stamp of approval" and the clients being able to call the designs their own. Lots of celebrations this coming week... Monday we are celebrating both Martin Luther King Jr's bravery and leadership in a social movement. Also on Monday we will be celebrating the past 8 years that President Bush has served our country, keeping the American people close to his heart in his decision-making, and leading our country the best way he knew how. On Tuesday, we will celebrate our new President Obama, and his ideas and plans that will go underway to help this country get out of a recession and global problems. I am looking forward to all these events, and hope that you will join me in these celebrations. Have an awesome week!