A Company's Image

All businesses have an image of their company, something that guides their progress, and is how they are seen in the community. A business does not need a logo to establish this image; it can be there without ever having a marketing scheme.

Large corporations are great examples of how businesses have images. Remember, however, that an image can be altered and changed, but it is also not necessarily malleable by the CEO. It’s the first thing that pops in your head when you think of the company.

Microsoft. Immediately, I think of Windows Vista, and its problems. That has reshaped the way that people feel about Microsoft. First description that jumps in my head is “flawed.”

Apple. Quality.

McDonalds. Cheap, Greasy.

Disney. Fantastical.

The list could go on and on. The thing to remember about an image of a company, is that it is how the general public sees the company. Out of the values and goals that the company has, the image is what the public notices. Although sometimes the public image may be negative, or positive; most of the time, it is neutral in nature, and the buyer still has to decide if the image is good or bad for himself.

A logo can help establish the basis of this image. Think of Disney, for example. Disney has many movies that are very realistic, and don’t involve any magic at all. However, their logo clip is a castle with a pixie enchanting it. This is what Disney wants you to think of when you think of Disney. And that is why although an image is determined by the public, it has a lot to do with the decisions of the company. One major decision is how the company markets itself.

miLogos has an image as well. A simple case study could be taken across Poudre High School, across Fort Collins, etc., to find what its image is. However, right now miLogos has not been exposed to a large population, and therefore still has a fair amount of room to create marketing slants and concepts to help shape this image. So, for the rest of this post, when I refer to miLogos’ image, I am referring to my goals for what it should be, not necessarily what it is.

As I said before, the logo and the way that a company markets itself helps mold this image. The logo that miLogos had this past year held one main concept behind miLogos; the logo had an edge of creativity, and was colorful. If you needed creative designs, miLogos was a great place to go. However, this didn’t fit the whole concept behind what miLogos’ image really is.
miLogos’ image is one of professionalism, creativity, cost-effectiveness, and ultimately creating something that the client can feel proud to call their own. miLogos is a professional company; when it comes to business, we do not just fool around. If something is promised to a client, it will get done, will be of superior quality, and will be done on time. miLogos wants the designs to be reflective of the client, not of miLogos; something that the client feels fits their needs, as well as something they can accept as their own. miLogos also wants to have the lowest price in town, without compromising the quality or any other elements of the company’s relationship with its clients.

The miLogos website is always changing, always being updated. This is to create this sense of creativity, and not being outdated. miLogos Website 4.0 is going to be an office desk, and then certain pages are zoomed in on different parts of the desk. This is to create a sense of professionalism, and show that miLogos values the workplace. The new logo goes hand-in-hand with the goal of creating something that the client can feel proud to call their own.

If you would like advice or guidance in establishing an image for your company, please email me at mbeall@milogos.com. If you have any questions, or would like to receive any of our services, please visit www.milogos.com or email me your question as well.

Don’t forget that on January 20, 2009, miLogos will release its new logo and miLogos Website 4.0. Don’t miss it!